View.com.au
Copywriting
As a copywriter for Australia's third-largest property listings website, view.com.au, I contribute to messaging, EDM management, community management, copywriting and both dynamic and evergreen articles.
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2017 Victorian Underquoting Laws Whitepaper
Brief: to develop the messaging strategy and copywriting for a new tool developed to help agents comply with new underquoting laws introduced in Victoria.
Approach: worked with key stakeholders (marketing, business analyst, developers) to understand the principles behind the tool before translating this into the messaging. This messaging aimed to promote a free product for agents based on four key principles: leadership, accessibility, growth and trust.
Click on the image to download a full copy of the whitepaper.
"The SOI and the associated laws relating to advertising of property promise to re-establish and strengthen the trust between agents and their customers. The result of this trust is to the benefit of agents just as much as the public. If the public trusts in a system that allows for the honest and transparent passing of information, then this can only benefit an agency’s ability to win more transactions."
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