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View.com.au  

Copywriting

As a copywriter for Australia's third-largest property listings website, view.com.au, I contribute to messaging, EDM management, community management, copywriting and both dynamic and evergreen articles. 

How to photograph your home

How to photograph your home

Types of leases

Types of leases

Investing in a townhouse

Investing in a townhouse

Being a green investor

Being a green investor

Compromises to make when buying

Compromises to make when buying

Tips for investing interstate

Tips for investing interstate

Say goodbye: selling your property

Say goodbye: selling your property

LEASING YOUR PROPERTY

LEASING YOUR PROPERTY

CHOOSING YOUR UTILITY PROVIDERS

CHOOSING YOUR UTILITY PROVIDERS

LEGAL TIPS FOR RENOVATORS

LEGAL TIPS FOR RENOVATORS

LANDLORD'S INSURANCE

LANDLORD'S INSURANCE

BUDGET RENOVATIONS: WHERE TO DRAW...

BUDGET RENOVATIONS: WHERE TO DRAW...

ALL FIRST HOME BUYERS' QUESTIONS...

ALL FIRST HOME BUYERS' QUESTIONS...

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2017 Victorian Underquoting Laws  Whitepaper

Brief: to develop the messaging strategy and copywriting for a new tool developed to help agents comply with new underquoting laws introduced in Victoria. 

Approach: worked with key stakeholders (marketing, business analyst, developers) to understand the principles behind the tool before translating this into the messaging. This messaging aimed to promote a free product for agents based on four key principles: leadership, accessibility, growth and trust. 

Click on the image to download a full copy of the whitepaper. 

A screeshot of the view.com.au SOI white paper

"The SOI and the associated laws relating to advertising of property promise to re-establish and strengthen the trust between agents and their customers. The result of this trust is to the benefit of agents just as much as the public. If the public trusts in a system that allows for the honest and transparent passing of information, then this can only benefit an agency’s ability to win more transactions."

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